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Customer Relationship Management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information. Gallant's CRM developments are usually web based, allowing access from anywhere in the world, while keeping in mind security and privacy.
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Simple Business Job and Ticketing System |
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VLines - Moving Software CRM |
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Content Management & Scheduling is necessary to figure out who your talking to, when to contact them, and any other information pertaining to your potential customer or client. |
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Sales & Lead Opportunities is how you measure the success of your marketing efforts and the ability of the sales team to close deals. |
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Marketing Campaigns are what drives leads and sales opportunities to your business. Tracking them is crucial to see what ROI your getting. |
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Invoicing and Billing is the reason you decided to go into business in the first place....right? |
Operational CRM
Operational CRM provides support to the front office business processes, including sales, marketing and service. Each interaction with a customer is generally added to that customer's contact history, which staff can retrieve from the database as necessary.
Collaborative CRM
Collaborative CRM covers the direct interaction with customers, for a variety of different purposes, including feedback and issue-reporting. Interaction can be through a variety of channels, such as web pages, email, or SMS. The objectives of Collaborative CRM can be broad, including cost reduction and service improvements.
Analytical CRM
Analytical CRM analyses customer data for a variety of purposes including:
* Design and execution of targeted marketing campaigns to optimizing marketing effectiveness
* Design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention
* Analysis of customer behavior to aid product and service decision making (e.g. pricing, new product development etc.)
* Management decisions, e.g. financial forecasting and customer profitability analysis
* Prediction of the probability of customer defection. Analytical CRM generally makes heavy use of predictive analytics.
